"We think a lot about what-ifs," said Ben Shaffer, studio director of Nike's so-called innovation kitchen. Nike Inc.'s latest running shoe got its start when designers tried to solve a long-standing request from athletes: make shoes as comfortable as socks. via BloombergĮDITOR'S NOTE: EDITORIAL USE ONLY. Nike's latest running shoe got its start when designers tried to solve a longstanding request from athletes: make shoes as comfortable as socks.
Nike Inc.'s Flyknit, a 5.6-ounce running shoe made from synthetic yarn woven together by a knitting machine, is seen in this undated handout photo, provided to the media on Wednesday, March 8, 2012. via Bloomberg EDITOR'S NOTE: EDITORIAL USE ONLY. Facebook Twitter Email Nike Inc.'s Flyknit, a 5.6-ounce running shoe made from synthetic yarn woven together by a knitting machine, is seen in this undated handout photo, provided to the media on Wednesday, March 8, 2012.
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